Find Best Schools for Master’s in Sports Management in the UK

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The Master’s in Sports Management in the UK is offered by many excellent schools throughout the country. This degree program provides students with a comprehensive education in the many aspects of successful sports management. In addition to an in-depth understanding of various types of sports organisations, students acquire the highly specialised skills necessary to succeed in this field.

What Is a Master’s in Sports Management?

The Master’s in Sports Management program in most UK schools combines the study of the various disciplines that are necessary for excellence. Many programs accept recent Bachelor’s graduates as well as professionals who have been working in sports management or business and wish to improve their skills and credentials.

A typical Sports Management curriculum aims to impart the skills and knowledge to deal with the various aspects of successful sports management. As the sports sector itself is fairly varied, the curriculum will often incorporate diverse perspectives and techniques. Subjects taught in a typical Master’s program may include:

  • Strategic management
  • General management principles
  • Sport organisation
  • Sport laws and regulations (international and UK)
  • Sport finance
  • Marketing and sponsorship
  • Human resources management in sports
  • Team dynamics and management
  • Sports facilities
  • Sports events management
  • Market research
  • International hospitality

The sports industry today spans the globe and includes not just athlete management, but managing events, food and drink concessions, hospitality, marketing, promotions and advertising, media and publicity, sports clubs and other facilities. Many aspects of professional sport are governed by local and international law, including business contracts, rental agreements for facilities, employment contracts, advertising and more. UK Master’s in Sports Management programs strive to prepare their students to successfully deal with the complexities of today’s sports business.

What Are the Benefits of Getting a Master’s in Sports in the UK?

The Master’s in Sports curriculum offered by UK schools focuses on imparting business and entrepreneurial knowledge to students who want to work in the sports industry. Graduates of such programs gain a comprehensive understanding of the intricacies of the sports world, from managing professional teams to event promotion.

The sports industry is different from other types of businesses. Sports managers can expect to encounter several problems that are specific to sports. Some of these include issues such as fan loyalty, intense media coverage, uncertain outcomes, conflicting goals, social impact, unclear objectives, volunteerism and multiple stakeholders. The Master’s in Sports curriculum offers an in-depth overview of the workings of the sports industry and related businesses. Students gain an advanced knowledge of general business techniques coupled with approaches that are unique to sports.

As part of the Master’s in Sports, students also learn to analyse data and trends, and to make business decisions. They hone their critical skills and cultivate communication and industry networking.

What Kind of Career Can You Expect With a Master’s in Sports Management?

Many graduates of the Master’s in Sports Management pursue careers in one of the several types of sports management. Careers can include managing a sports team or an individual athlete, managing a sports facility such as a stadium or managing a business that manufactures or retails sports equipment.

Sports Management graduates may also choose to start their own sports-related business. Such a business may include providing food and drink to athletes or spectators at sports events, providing sports uniforms or equipment or managing sports travel.

The perspectives gained through the Sports Management graduate program also provide students with the knowledge necessary for careers in sports journalism, advertising or broadcast media. The curriculum imparts an in-depth knowledge of the diverse aspects of the global sports industry as well as the critical and analytical skills that are essential to successful sports media careers.

Other graduates go on to pursue careers in event, team or facility promotion. Their employers may include independent publicity firms, professional teams or multinational corporations. Their studies in Sports Management enable them to build effective professional networks and engage with athletes and their fans.

Many UK programs are highly committed to helping their graduates achieve success in their careers. Schools will often provide career and leadership workshops and networking events, as well as internships and work placement programs.

University of Buckingham

Buckingham, United Kingdom

  • 89SchoolApply Rank
  • USD 19,321Average Tuition
  • 0Acceptance Rate

The University of Buckingham (UB) is one of UK’S oldest private universities located in the city of Buckingham, England. Through its 14 academic schools, the university offers master’s programs in a wide variety of disciplines....

Cardiff Metropolitan University

Cardiff, United Kingdom

  • 90SchoolApply Rank
  • USD 16,716Average Tuition
  • 0Acceptance Rate

Cardiff Metropolitan University (Cardiff Met) is a UK public Institution with two central campuses located in Llandaff and Cyncoed in Wales, United Kingdom. Through its 6 academic schools, the university offers master’s programs in a wide range of disciplines....

University of Gloucestershire

Cheltenham, United Kingdom

  • 105SchoolApply Rank
  • USD 17,415Average Tuition
  • 0Acceptance Rate

University of Gloucestershire (Gloucestershire) has multiple campuses across Gloucestershire and Cheltenham, United Kingdom. Students at Gloucestershire are offered a wide range of master’s degree programs through its 8 academic schools, including: School of Art and Design; School of Liberal and Performing Arts; School of Natural and Social Sciences; and the School of Media....

University of Chester

Chester, United Kingdom

  • 118SchoolApply Rank
  • USD 14,563Average Tuition
  • 65%Acceptance Rate

The University of Chester is one of the oldest universities in the UK. Founded in 1839, it is a public university situated in Chester, England. The University has dedicated faculties, through which it delivers master’s degree programs to local and international students. ...

University of Stirling

Stirling, United Kingdom

  • 370SchoolApply Rank
  • USD 20,954Average Tuition
  • 0Acceptance Rate

The University of Stirling is located just two miles from the centre of the city of Stirling in Scotland. The University of Stirling offers its undergraduate students the chance to select from almost 200-degree combinations. The university has a Graduate School which serves as a hub for its postgraduate community. In addition, the university has five faculties of Arts and Humanities; Natural Sciences; Social Sciences; Health Sciences and Sport; and the Stirling Management School....

University of the West of Scotland

Hamilton, United Kingdom

  • 400SchoolApply Rank
  • USD 15,568Average Tuition
  • 23%Acceptance Rate

The University of the West of Scotland (UWS) has 4 campuses across West Scotland, and a campus in London, United Kingdom. UWS offers over 60 master’s degree programs through its 5 academic schools, namely: School of Health and Life Sciences; School of Computing, Engineering and Physical Sciences; School of Business and Enterprise; School of Media, Culture and Society; and the School of Education....

University of Portsmouth

Portsmouth, United Kingdom

  • 437SchoolApply Rank
  • USD 18,425Average Tuition
  • 37%Acceptance Rate

The University of Portsmouth (UOP) is located in Hampshire, United Kingdom. UOP offers over 100 master’s degree programs through its 5 academic faculties, namely: Faculty of Business and Law; Faculty of Creative and Cultural Industries; Faculty of Humanities and Social Sciences; Faculty of Technology; and the Faculty of Science....

Coventry University

Coventry, United Kingdom

  • 442SchoolApply Rank
  • USD 17,768Average Tuition
  • 0Acceptance Rate

Coventry University (CU) is a British public institution of international repute with two campuses in the urban cities of Coventry and London, United Kingdom. The university delivers a wide range of postgraduate (master's degree) courses in arts, engineering, environment and computing, life sciences, business, and law....

Glasgow Caledonian University

Glasgow, United Kingdom

  • 447SchoolApply Rank
  • USD 15,108Average Tuition
  • 0Acceptance Rate

Glasgow Caledonian University (GCU) is a public university located in Glasgow, Scotland. GCU offers a wide range of master's degree programs through its academic schools namely: School of Engineering and Built Environment; Glasgow School for Business and Society; School of Health and Life Sciences; and GCU London....

Middlesex University

London, United Kingdom

  • 448SchoolApply Rank
  • USD 15,787Average Tuition
  • 0Acceptance Rate

Middlesex University is located in London, UK. The courses offered at a Bachelor’s level are in areas that include Art and Design, Business, Education, Social Sciences, Film, Media and English, Computer Science, Engineering and Maths. One of the focuses in the area of Art and Design is Animation, with many facilities that include a recording studio and communication arts studios....