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Master’s in Public Relations

If you are already in possession of a bachelor’s degree, you may want to consider earning a Master’s in Public Relations. This degree usually takes at least two years to earn, and you will learn how to become a more effective marketer and communicator. You will also learn the fundamental aspects of public speaking and articulation, and at the end of the programme, you should be able to communicate clearly and professionally. The degree is mainly designed for students hoping to work in the public policy and advertising fields, but it can benefit anyone.

What is a Master’s in Public Relations?

Before you can obtain a degree, your programme will require you to earn a certain number of credits. You will do this by taking a variety of classes and making satisfactory grades. Throughout the programme, you will learn how to utilise your knowledge of communications and marketing in a professional environment. You may also be expected to engage in the following activities.

  •    Take courses in public campaigning, media strategy, oration, ethics, executive management, and leadership.
  •    Attend lectures and seminars taught by public relations professionals.
  •    Write a dissertation or complete a project before graduation.
  •    Review and analyse marketing studies.

Some programmes may allow you to specialise in a particular branch of public relations. Students who specialise will learn about more specific topics.

What Are the Benefits of Earning a Master’s in Public Relations?

As a prospective student, you are probably wondering about the advantages of this degree. This is understandable, but most students get a high return on their investment. After earning a degree, you may encounter the following benefits.

  •    Some programmes will allow you to apply for internships. Internships can provide you with real-world experience and knowledge that will be useful later on.
  •    Studies show that individuals who possess graduate degrees have an easier time finding and keeping jobs.
  •    If you are already working in the public relations field, a master’s degree may help you advance within your organisation.

These are not the only benefits, but they are some of the most common. Your academic and professional performance will have an influence on the number of benefits you reap.

What Kind of Career Can You Expect With a Master’s in Public Relations?

Many public relations students choose to work in the marketing and advertising field. These individuals help companies increase their popularity and customer base. A heavy emphasis is placed on research and statistics, and marketing professionals must learn to utilise this type of data. They must also take the time to understand various demographics, identify target audiences, and build relationships with customers. Marketing professionals work in a variety of settings, and they may specialise in the following areas.

  •    Branding
  •    Luxury Marketing
  •    Digital Marketing

The same skills that help students become marketers allow them to enter the world of politics and public affairs. Politicians help craft laws and allocate public funds. To become a politician, you will need to be elected by your community. During the campaign, your public speaking skills will be immensely valuable.

If you are ready to earn a graduate degree, you should request more information from your prospective school.

Canterbury Christ Church University

Canterbury, United Kingdom

  • 156SchoolApply Rank
  • USD 13,684Average Tuition
  • 100%Acceptance Rate

Canterbury Christ Church University focuses on educating people going into public service. It retains its status as a Church of England foundation. It is also known as England's "missionary university"....

DePaul University

Chicago, United States

  • 201SchoolApply Rank
  • USD 52,402Average Tuition
  • 70%Acceptance Rate

DePaul University is a private Catholic University located in Chicago, Illinois, US. DePaul University offers master's degre programmes in fields including Business, Engineering, Computer Science, Social Sciences and more. DePaul University is accredited by the Higher Learning Commission to grant master's degree programmes. ...

University of West Georgia

Carrollton, United States

  • 289SchoolApply Rank
  • USD 31,261Average Tuition
  • 49%Acceptance Rate

University of West Georgia (UWG) is a public research institution, located in the city of Carrollton, West Georgia, United States. Through its colleges, the university offers master’s degree programs to students....

University of Vermont

Burlington, United States

  • 302SchoolApply Rank
  • USD 52,588Average Tuition
  • 73%Acceptance Rate

University of Vermont (UVM) is a public research university located in the city of Burlington, Southwest Vermont, United States. UVM offers a wide range of master's degree programs....

Brunel University London

Uxbridge, United Kingdom

  • 307SchoolApply Rank
  • USD 22,596Average Tuition
  • 0Acceptance Rate

Brunel University London (BUL) is a research-intensive public university located in Uxbridge, West London, United Kingdom. Through its academic schools, the university offers master’s degree programs in a wide range of disciplines including television studies, social work, health and exercise Sciences, sports, education, engineering, psychology, and environmental studies. ...

University of Stirling

Stirling, United Kingdom

  • 370SchoolApply Rank
  • USD 20,954Average Tuition
  • 0Acceptance Rate

The University of Stirling is located just two miles from the centre of the city of Stirling in Scotland. The University of Stirling offers its undergraduate students the chance to select from almost 200-degree combinations. The university has a Graduate School which serves as a hub for its postgraduate community. In addition, the university has five faculties of Arts and Humanities; Natural Sciences; Social Sciences; Health Sciences and Sport; and the Stirling Management School....

Manchester Metropolitan University

Manchester, United Kingdom

  • 547SchoolApply Rank
  • USD 21,019Average Tuition
  • 0Acceptance Rate

Manchester Metropolitan University (MMU), is a public university located in Manchester, UK. MMU offers master's degree courses in a wide range of faculties including the Faculty of Arts and Humanities, Faculty of Business and Law and Faculty of Education....

Liverpool John Moores University

Liverpool, United Kingdom

  • 548SchoolApply Rank
  • USD 20,326Average Tuition
  • 0Acceptance Rate

Liverpool John Moores University (LJMU) is a public research-driven university located in Liverpool, England. LJMU offers a wide range of master's degree programs through its five academic faculties namely: Arts, Professional and Social Studies; Education, Health and Community; Engineering and Technology; Liverpool Business School; and Science. 

University of Central Lancashire

Preston, United Kingdom

  • 552SchoolApply Rank
  • USD 16,221Average Tuition
  • 65%Acceptance Rate

In 2012, UCLAN announced a partnership with the UK's biggest arms company, (BAE Systems), and four other north-western universities (Liverpool, Salford, Lancaster and Manchester) in order to work on the Gamma Programme which aims to develop "autonomous systems"....

University of South Wales

Cardiff, United Kingdom

  • 587SchoolApply Rank
  • USD 17,078Average Tuition
  • 0Acceptance Rate

The University of South Wales (USW) has campuses located in Cardiff, Pontypridd, Newport, and Dubai. USW offers a wide range of master’s degree programs through its 4 faculties, namely: Faculty of Computing, Engineering and Science; Faculty of Life Sciences and Education; Faculty of Business and Society; and the Faculty of Creative Industries....