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Earning a Master’s in Marketing in the US is an exceptional idea for all those looking to further develop their marketing skills at the graduate level. They can do this through advanced training and courses. In these courses, they will have the opportunity to learn how crucial marketing is to a business. They can additionally explore the development and implementation of marketing strategies. Studying in the US is excellent because students can attend prestigious schools in a culturally unique society.
What Is a Master’s in Marketing?
This postgraduate program of study can be found in numerous schools across the US. It is actually quite common that marketing is offered as a specialisation of a Master’s in Business program. Therefore, many students looking to earn a Master’s in Marketing will earn a Master’s in Business with the appropriate specialisation.
In a graduate-level marketing program, students explore the dynamic field and learn about how marketing is essential for the growth of a business. It is crucial when it comes to creating and sustaining an organisation’s value. Through various courses and potential internships, students learn how to best understand customers and their needs. By doing this, they help a company develop and promote innovative services and products. Master’s in Marketing programs are designed to teach students about creating an exchange that is mutually advantageous between customers and an organisation. Possible topics covered may include branding, product development, strategy formation and competitors. Some programs may take a look at issues and topics in business marketing, pricing, sales management and global marketing.
In the US, there are many exceptional schools offering outstanding programs in marketing. Through these programs, students develop extremely valuable marketing and business skills. Many US institutions offer internships to students to better prepare them for their careers and teach them skills that employers search for on the job market.
What Are the Benefits of Getting a Master’s in Marketing in the US?
Many people come to the US to earn their Master’s in Marketing. Many residents choose to do the same. There are several reasons for this:
- The chance to study at prestigious schools with some of the best marketing programs in the world. These include the University of Pennsylvania, Harvard University and Stanford University.
- The opportunity to study with unique people in a diverse, melting-pot country.
- The ability to pursue graduate-level education in a modern, technologically advanced nation.
Earning a Master’s in Marketing is also very beneficial in terms of career opportunities. Upon completing the program, students can experience many options for more advanced positions. Those already employed in the field can experience higher salaries and/or promotional opportunities after completing a Master’s program. This is a result of the expertise and experience individuals gain from a graduate-level program. Studying in the US is excellent because of the high-quality school choices and the numerous opportunities available to individuals.
What Kind of Career Can You Expect With a Master’s in Marketing?
A Master’s in Marketing can make you valuable in the job market. This is because graduate-level marketing programs provide students with advanced skills and knowledge in marketing techniques. Graduates become experts in the promotion of products, making them eligible for management-level positions in advertising, marketing and public relations. These individuals may work for public relations or advertising agencies or in large corporate marketing departments.
One possible job title for graduates with a Master’s in Marketing is marketing manager. A marketing manager’s job is to oversee and coordinate the marketing department of a business. These professionals analyse current strategies in place and work on developing new and innovative ones. Their goal is to ensure the effective promotion of products and services and to ensure profits are maximised. They have other responsibilities as well:
- Conducting market research.
- Estimating the current demands of services and products.
- Determining optimal markets for new items.
- Managing creative or administrative teams.
- Developing new and improved products.
- Pricing products adequately.
- Keeping up with current market trends.
There are other titles you could have with a Master’s in Marketing, including advertising manager, promotions manager, creative director and public relations manager. As you can see, this degree is useful for a variety of positions across the globe. If you would like to earn your marketing degree in the US, start looking at possible schools today.
Chicago, United States
- 170SchoolApply Rank
- USD 42,430Average Tuition
- 74%Acceptance Rate
The University of Illinois at Chicago (UIC) is a public research university in Chicago, Illinois, United States and has 15 academic schools through which it offers interesting master’s degree programs in a wide range of subject areas....
Chicago, United States
- 201SchoolApply Rank
- USD 52,402Average Tuition
- 70%Acceptance Rate
DePaul University is a private Catholic University located in Chicago, Illinois, US. DePaul University offers master's degre programmes in fields including Business, Engineering, Computer Science, Social Sciences and more. DePaul University is accredited by the Higher Learning Commission to grant master's degree programmes. ...
Tampa, United States
- 256SchoolApply Rank
- USD 15,900Average Tuition
- 0Acceptance Rate
The University of South Florida (USF) is a public research institution located in the city of Tampa, Florida, United States. The university has three campuses through which it delivers master’s degree courses in the fields of health professions and related programs, business, management, marketing, and related support services, biological and biomedical sciences, social sciences, psychology, architecture, liberal arts, education and visual and performing arts....
Washington, United States
- 262SchoolApply Rank
- USD 31,500Average Tuition
- 29%Acceptance Rate
American University (AU) is a student-centered research University located in Washington DC, USA. The institution offers 87 postgraduate master’s degree programs through its eight schools of Arts & Sciences, Business, Communication, Education, International Service, Professional & Extended Studies, Public Affairs and Law....
Garden City, United States
- 268SchoolApply Rank
- USD 34,034Average Tuition
- 72.4%Acceptance Rate
Adelphi University is a private, coeducational institution of higher learning located in Garden City, New York, United States and has a dedicated faculty through which it offers a wide range of master's degree programs. ...
Ypsilanti, United States
- 285SchoolApply Rank
- USD 24,000Average Tuition
- 73%Acceptance Rate
Eastern Michigan University (EMU) is a learning and research institute in Ypsilanti, Michigan, USA. Students can choose from over 150 master’s degree programs at EMU. ...
Denver, United States
- 318SchoolApply Rank
- USD 40,993Average Tuition
- 73%Acceptance Rate
University of Colorado - Denver (CU Denver) is a public institution with its main campus located in Denver, Colorado, USA. CU Denver offers a wide range of master's degree programs through its eight academic faculties including: Business School; School of Education and Human Development; College of Architecture and Planning; and Graduate School....
La Verne, United States
- 346SchoolApply Rank
- USD 13,700Average Tuition
- 48%Acceptance Rate
University of La Verne (ULV) is a private university located in La Verne, California, United State. Through its four major colleges, the school offers a wide range of master’s degree programs....
Morgantown, United States
- 402SchoolApply Rank
- USD 32,482Average Tuition
- 86%Acceptance Rate
West Virginia University (WVU) is a public institution with its main campus located in Morgantown, and other campuses in Beckley and Keyser, West Virginia, U.S.A. WVU offers a wide range of master's degree programs through its 14 academic colleges and schools including: Eberly College of Arts and Sciences, Benjamin M. Statler College of Engineering and Mineral Resources, WVU College of Law, and Reed College of Media....
Tacoma, United States
- 489SchoolApply Rank
- USD 51,838Average Tuition
- 75%Acceptance Rate
Pacific Lutheran University (PLU) is a private institution located in Washington, USA. PLU offers a wide range of master's degree programs through its five academic colleges namely, College of Arts and Sciences; School of Arts and Communication; School of Business; School of education and Kinesiology; and School of Nursing....