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Master’s in Advertising in the US
A Master’s in Advertising in the US is a graduate program that combines the study of various fields such as statistics, marketing and design. Programs typically include focus on both practical skills and theoretical background knowledge. Students acquire a deep knowledge of topics in business, mass psychology and visual art. Innovation and creativity is another essential component that students cultivate through studio work and practical projects.
What Is a Master’s in Advertising?
A Master’s in Advertising at a US school typically takes two years to complete. Some programs have thesis and no-thesis options, which may affect the time needed to obtain this degree. Most schools do not require a previous academic or professional background in advertising and are open to both international and US students.
The Advertising curriculum contains advanced theory seminars as well as courses geared at developing practical skills. For many Advertising students, the coursework will include classes such as:
- Quantitative Research
- Data Analysis and Interpretation
- Persuasive Communication
- Communications Management and Strategy
- Creative Strategy
- Campaign Management
- Media Tools and Strategies
- Digital Technology
In addition, many schools require a thesis project for graduation. Most thesis projects involve extensive research and analysis focused on identifying and solving a problem in the advertising field.
Many US schools encourage cross-disciplinary studies and projects for Master’s in Advertising students. Advanced-level students in the advertising field are expected to contextualize their studies within the wider cultural arena. Successful advertising draws on many topics such as culture, identity and psychology to make its desired impact. Some fields relevant to the study of advertising may include:
- Comparative Culture
- Political Science
- Creative Writing
- Visual Arts
Students may work with students and faculty in these departments to come up with projects that integrate knowledge in these fields with advertising strategy.
What Are the Benefits of Getting a Master’s in Advertising in the US?
US schools offer many of the tools needed for future success. In addition to rigorous academic studies of theories and research methods, US programs strive to offer a corresponding level of practical skills. Students learn to perfect written and oral communication, writing and art, strategic planning and project management. These skills are essential to success in advertising but are also highly transferable to a variety of other areas.
Another area where US Advertising programs tend to provide balance is the tension between hard data quantification and creative approaches, both of which are important in the advertising world. Successful advertising campaigns are backed by solid market research and analysis, but also need innovation and creativity. The opportunity to develop solid skills in both areas is a serious advantage offered by US schools.
What Kind of Career Can You Expect With a Master’s in Advertising?
Depending on a graduate’s individual interests, there is a wide variety of positions available to holders of a Master’s in Advertising. Many graduates find employment with advertising and public relations agencies of various sizes and types. The Master’s degree gives graduates an advantage when pursuing upper-level and leadership positions such as:
- Account Manager
- Creative Director
- Art Manager
- Digital Strategist
Other graduates may join a corporate marketing or publicity department. Depending on their area of interest, they may focus on overall strategy and campaign planning, concept development, art development, writing or media.
Some other employers of Master’s in Advertising graduates may include:
- Government agencies
- Non-profit and charity organisations
- International aid organisations
- Sports teams
- Art and culture centers
- Museums and libraries
- Film and media companies
- Healthcare providers
With these types of employers, Advertising graduates may work on publicity campaigns, public education outreach, managing the dissemination of print materials, media communications, public statements and more. Their strong background in communication, presentation, research and data analysis gives them a significant advantage in any position where these qualities are key.
Whether your primary interest lies in business, traditional advertising, creative pursuits or promoting a good cause, the Master’s in Advertising prepares you for success in the arena of your choice. Start moving towards your goals today by searching for great US schools that offer the programs you want.