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Bachelor’s in Marketing

A Bachelor’s in Marketing gives students the knowledge and technical abilities to pursue work in fields such as advertising and sales. The degree itself is multifaceted and entails study that spans a range of fields. Students may, for example, take courses in psychology and writing. Courses like these sharpen students’ understanding of consumers and ability to communicate to them. Typically, you can select a certain focus to guide your studies. Alternately, you may choose to maintain a generalized course of study and focus on core coursework of the degree.

What is a Bachelor’s in Marketing?

A Bachelor’s in Marketing is a diploma which provides students with a foundational understanding of marketing and its related concepts. This understanding and accompanying practice prep students for a range of careers in and out of the marketing sector. Some examples of the courses you might find in the program include these:

  • Sales Strategies
  • Principles of Marketing
  • Advertisements in Media
  • Advanced Marketing Techniques
  • Psychology of Consumerism

These classes offer students essential knowledge and skills for taking on positions in a number of marketing-related business roles. Through core curriculum, you can gain an understanding of the principles that truly drive marketing.


What Are the Benefits of Earning a Bachelor’s in Marketing?

A Bachelor’s in Marketing can provide you with the essential knowledge and skills needed to succeed in sectors such as advertising and sales management. The benefits surpass the career opportunities, though. Students can also enjoy the value and insight their skills bring to the table and the chance to share important produces with consumers. Some of the other benefits you may enjoy include the following:

  • Internships in sales and marketing offer the opportunity to put skills learned in the classroom to practice.
  • Studying marketing exposes students to a range of disciplines that can be valuable professionally and academically.
  • A degree can qualify you for higher level and higher-paying positions that you would be eligible for without.
  • If you wish to continue your studies, a Bachelor’s in Marketing satisfies prerequisites for a graduate program.
  • The sales and communication skills imparted throughout the degree are in-demand.

Marketing acquaints students with a range of concepts and disciplines that are beneficial to nearly any career path chosen.

What Kind of Career Can You Expect With a Bachelor’s in Marketing?

Graduating with a Bachelor’s in Marketing opens up a world of opportunities for jobs. Many graduates accept mid-level positions in marketing and related fields. Those who selected a specialization can seek jobs in their preferred area.

Those with generalized degrees, however, may be candidates for positions such as marketing manager, lead sales manager and advertising development assistant. Job duties for marketing and lead sales management positions may include:

  • Seek insight into market demographic.
  • Develop techniques to reach intended customers.
  • Gauge success of marketing efforts.
  • Train others in sales and marketing techniques.

The classes in a Bachelor’s in Marketing impart many of the skills required for these and similar positions in the field.

Countless universities around the world have Bachelor’s in Marketing programs for you to enroll in. Do your research and find the one where you can start learning.

Liverpool Hope University

Liverpool, United Kingdom

  • 76SchoolApply Rank
  • USD 15,184Average Tuition
  • 30%Acceptance Rate

Liverpool Hope University, established 170 years ago, is a diverse public University located in Liverpool, UK. The University offers a number of bachelor's degree programs through its faculties of Arts & Humanities, Education and Science....

University of Southampton

Southampton, United Kingdom

  • 88SchoolApply Rank
  • USD 25,306Average Tuition
  • 0Acceptance Rate

University of Southampton (Southampton) is a public institution located along the University Road in Southampton, United Kingdom. Southampton offers a wide range of bachelor's degree programs across its five academic faculties namely: Arts and Humanities; Engineering and Physical Sciences; Environmental and Life Sciences; Medicine; and Social Sciences....

University of Birmingham

Birmingham, United Kingdom

  • 90SchoolApply Rank
  • USD 18,460Average Tuition
  • 70%Acceptance Rate

The University of Birmingham is located in the heart of England with campuses in the Edgbaston and Selly Oak areas of the city of Birmingham. Birmingham University offers over 350 different courses in its undergraduate program; 400 postgraduate taught courses; 140 research courses and 450 PhD opportunities....

University of Buckingham

Buckingham, United Kingdom

  • 112SchoolApply Rank
  • USD 20,645Average Tuition
  • 0Acceptance Rate

The University of Buckingham (UB) is one of UK’S oldest private universities located in the city of Buckingham, England. Through its 14 academic schools, the university offers bachelor’s programs in a wide range of disciplines....

Cardiff Metropolitan University

Cardiff, United Kingdom

  • 113SchoolApply Rank
  • USD 15,983Average Tuition
  • 80%Acceptance Rate

Cardiff Metropolitan University (Cardiff Met) is a UK public Institution with two central campuses located in Llandaff and Cyncoed in Wales, United Kingdom. Through its 6 academic schools, the university offers bachelor’s programs in a wide range of disciplines. ...

St Mary's University London

London, United Kingdom

  • 114SchoolApply Rank
  • USD 15,650Average Tuition
  • 0Acceptance Rate

St Mary's University London (St Mary’s) is located in Twickenham, London. St Mary's offers over a 100 bachelor’s degree programs across its 4 academic schools, namely: Arts and Humanities; Education, Theology and Leadership; Management and Social Sciences; and Sport, Health and Applied Science. ...

University of West London

London, United Kingdom

  • 119SchoolApply Rank
  • USD 14,185Average Tuition
  • 0Acceptance Rate

University of West London with campuses in Ealing and Brentford in London, UK offers undergraduate and postgraduate studies through its eight schools: the London School of Film, Media & Design; Claude Littner Business School; School of Computing and Engineering; London College of Hospitality and Tourism; Ealing Law School; London College of Music; College of Nursing, Midwifery and Healthcare; School of Psychology, Social Care and Human Sciences....

University of Chichester

Bognor Regis, United Kingdom

  • 131SchoolApply Rank
  • USD 14,145Average Tuition
  • 0Acceptance Rate

The University of Chichester is a public university located in West Sussex, England. The University through its faculties offers Bachelors programs in a wide range of disciplines....

University of Gloucestershire

Cheltenham, United Kingdom

  • 133SchoolApply Rank
  • USD 18,434Average Tuition
  • 0Acceptance Rate

The University of Gloucestershire (Gloucestershire) has 3 campuses across Gloucestershire and Cheltenham, United Kingdom. Gloucestershire offers over 100 bachelor’s degree programs through its 8 academic schools, including: School of Education; School of Media; School of Sport and Exercise; and the School of Health and Social Care....

University of Liverpool

Liverpool, United Kingdom

  • 143SchoolApply Rank
  • USD 24,907Average Tuition
  • 0Acceptance Rate

University of Liverpool is a diverse research University located in the city of Liverpool in England, UK. The University offers a wide range of bachelor's degree programs from its various departments and schools including Architecture, Engineering, English and Law....

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